Packaging: The Most Necessary Ingredient for Any Beauty Product


It’d shock you to study that the most costly ingredient in excessive avenue cosmetics and skincare products isn’t some uncommon musk oil or new-fangled peptide it’s in all probability the bottle it’s being offered in. 순한화장품

Granted, pound for pound the uncommon ingredient could value greater than gold however the product you’re shopping for will solely embody a tiny quantity, in all probability manner lower than 1%.

If we have a look at the way in which folks purchase, ignoring the massive advertising and marketing budgets, it’s how the product appears, the texture of the product within the hand and the way it smells – all elements weighed up by a possible buyer, consciously or unconsciously, earlier than the choice is made to purchase.

No shock then that a lot time, effort and cash goes into getting the packaging proper.

And do not assume simply because a product is pure, natural or ethically sourced you may promote it in a recycled Coke bottle, most prospects do not assume that manner.

Elements to contemplate

1. Supplies

In case your product is a liquid, cream or gel you might have three decisions glass, plastic or aluminium. Glass is comparatively costly, heavy and fragile but it surely usually has the next perceived worth, vital in case your product is pricey, and it may be recycled. Plastics vary from comparatively cheap HDPE, via PETs, to polycarbonates that feel and look like glass.